Drink craft, not crap!
As you stroll through shelves at your favorite grocery store, bottle shop, or perhaps even a friends cellar the array of bottles is vibrant and at times overwhelming. Picking what beer to drink has now become an intense battle of the mind due to the massive variety of beer to be drank out there; do you go with the all-time favorite or venture off into uncharted waters and humble yourself to a style you’ve never had before? But, a question I believe myself and the crew here at BrewCoven think about quite often is; who are we really supporting?
In a world full of amazing beer to taste and try as you must, it can be hard to discern who or what is gaining from you purchasing their beer. To some they don’t think too deeply regarding such matters so long as they can guzzle their beer in peace. Others however like to see where their dollars end up, and this ladies and gentlemen is called consumer consciousness. The reason this is vital in the craft beer industry is it sets a defining characteristic between craft beer and corporate beer.
Now, since you’re reading this I’m sure your barleywine or barrel aged stout has had ample time to open up and ludely exude all its wonderful flavors so I shall make it quick. Craft Breweries tend to have a greater focus on connection with their community usually through fundraisers, locally sourcing ingredients, philanthropy, and bringing a sense of individualism through their beer. They represent the environment and people around them, the ones that drink in their tap room, and the ones who influenced fhem to grow what they are today. Beside the beautiful, artistic, and scientific aspect behind beer it is also good to note that Independent Craft Brewers must have less than 25 percent of the craft brewery owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.
Now, that being said there are awesome
breweries out there that have had part of their brewery bought whether it be for expansion means, increased production or distribution capacity, or merely just acquiring more capital. It doesn’t make them evil, but does relinquish control to an entity who may try to change or stray from the path the founders of the brewery originally had intended.
In the end it is hard to get mad at a brewery you supported and loved expand and grow because sometimes it does require stability in the form of capital from an outside source. But, if you have learned anything from the Boyscout it’s that corporate breweries are evil and suck. If you want to hear why, just tune into our podcasts and I can give you a much more honest explanation.
Take care, and remember drink craft not crap!